ABOUT Soyeon “BONNIE” LEE

Bonnie Lee – Global Commercial Director & Executive Producer, Triple B Production

Soyeon Lee, professionally known as Bonnie Lee, is an award-nominated director and executive producer specializing in global commercial and branded content. Based between London and Seoul, Bonnie has led multiple international campaigns for world-renowned brands including Nike, Adidas, TAG Heuer, Gatorade, Spotify, and JD Sports..

Recognized for her ability to bridge Eastern and Western creative markets, Bonnie has collaborated with leading global figures.

Her work has been featured across major international media outlets and brand channels, earning millions of organic impressions and industry recognition such as a Webby Award nomination.

Bonnie creates visually striking, culturally resonant work that bridges East and West with luxury aesthetics and authentic storytelling.