PRODUCER / DIRECTOR
BONNIE LEE
Creative | Global | Culturally Fluent | Social-First | High-Quality
SOYEON LEE AKA BONNIE LEE IS A PRODUCER AND DIRECTOR KNOWN FOR CREATING HIGH-QUALITY, STYLISH CONTENT THAT RESONATES ACROSS CULTURES. WITH HER WORLDWIDE LIVING AND WORKING EXPERIENCE IN LONDON, SEOUL, LA, BERLIN, MELBOURNE, PARIS, SÃO PAULO, AND NEW YORK, SHE BRINGS A UNIQUE GLOBAL PERSPECTIVE AND DEEP CULTURAL UNDERSTANDING TO EVERY PROJECT.
BONNIE LEE’S CREATIVE VISION IS DEFINED BY HER SHARP EYE FOR CULTURALLY RESONANT, HIGH-QUALITY CONTENT. WITH A STRONG UNDERSTANDING OF SOCIAL MEDIA TRENDS, SHE CRAFTS WORK THAT IS BOTH IMPACTFUL ONLINE AND PREMIUM IN EXECUTION.
SHE’S LED CAMPAIGNS FOR BRANDS LIKE TAG HEUER, NIKE, SPOTIFY, LVMH, SAMSUNG, GATORADE, AND MANY MORE, FEATURING HIGH-PROFILE GLOBAL TALENTS.
GATORADE TVC FEAT. SON HEUNG MIN
GATORADE TVC FEAT. SON HEUNG MIN
TAG HEUER X SYDNEY MCLAUGHLIN-LEVRONE
TAG HEUER X SYDNEY MCLAUGHLIN-LEVRONE
AMAZFIT DIGITAL 30S
AMAZFIT DIGITAL 90S. DIR CUT
AIA INSURANCE X SON HEUNG MIN
AIA INSURANCE X SON HEUNG MIN DIGITAL 30’S
TAG Heuer
PORSCHE
TAG HEUER X JACOB ELRODIE
TAG HEUER X JACOB ELRODIE
TAG HEUER X WI HA JUN
TAG HEUER X WI HA JUN
NIKE
JD SPORTS
NIKE AIR MAX 24 SOCIAL MEDIA CAMPAIGN FEAT. STRANDZ FOR UK MARKET. PROD IN PARIS
FEAT. KODEZ FOR FR MARKET. PROD IN PARIS
FEAT. ALEESHA FOR ES MARKET. PROD IN BARCELONA
FEAT. SALIM FOR DE AMRKET. PROD IN PARIS
MR PORTer
MR PORTER ‘MADE IN AMERICA’ SOCIAL CAMPAIGN INTERVIEW. PROD IN LA
TAG HEUER X TOMMY FLEETWOOD
TAG HEUER X TOMMY FLEETWOOD
TAG HEUER X WI HA JUN
TAG HEUER X WI HA JUN
JIMMY CHOO SS24 SUNGLASS EVENT SOCIAL CONTENT. PROD IN LA
JIMMY CHOO
TAG HEUER X WI HA JUN
TAG HEUER X RYAN GOSLING
SPOTIFY
SPOTIFY ‘ODDLY SPECIFIC’ SOCIAL MEDIA CAMPAGIN. PROD IN LONDON
SPOTIFY ‘WIRELESS ARTER PARTY X ICE SPICE’ SOCIAL CONTENT. PROD IN LONDON
TAG HEUER X WI HA HUN AT MONACO GRAND PRIX
TAG HEUER X CHECO & MAX INTERVIEW AT ABU DHABI GRAND PRIX
TAG HEUER SOCIAL CONTENT AT SOEUL E PRIX
TAG Heuer
PELETON
PELETON ‘MHAM MOVE BREAK’ SOCIAL MEDIA CAMPAIGN. PROD IN NYC
TAG HEUER X WI HA JUN
XIAOMI BLACK FRIDAY SOCIAL MEDIA CAMPAIGN
CATHAT PACIFIC TIKTOK LAUNCH CAMPAIGN. PROD IN HONG KONG
CATHAY PACIFIC
ADIDAS
SPORTS DIRECT
